A leading care provider is to mark Dementia Action Week (21-27 May) by rolling out an awareness campaign in its six nursing homes to encourage more people to become Dementia Friends.
Morris Care, which has six nursing homes in Shropshire and Cheshire, will engage all new members of staff in the Alzheimer’s Society initiative, Dementia Friends, as part of their induction. From carers to administrative and marketing support, each new employee will learn more about what it is like to live with dementia and how to make that life better. Existing members of staff are also being encouraged to sign up to the initiative.
Chief Operating Officer Sue Austin said: “We wanted to increase our support of the Alzheimer’s Society’s Dementia Friends initiative because it makes a real difference. It helps to change people’s attitudes and creates more dementia-friendly communities.
“We already have Dementia Friends who spread the word but we want to grow that network across our business and take that awareness into the community.”
The family business provides specialist quality care for many people living with dementia in its homes.
Dementia Friends was launched in 2013 to change perceptions of dementia and tackle the stigma associated with what has been described as the biggest health and social care crisis facing society today. It is changing the way people act, think and talk about the condition.
